GfK Retail Centrality is a measure of the attractiveness of a city with regard to its ability to draw and sustain retail trade. A city is considered particularly attractive economically when it achieves a turnover higher than that which would be possible from its inhabitants' purchasing power alone. This can be determined by comparing the retail trade purchasing power of the city’s residents with the turnover achieved at that location (GfK Retail Turnover). The resulting centrality rating is a measure of the extent and frequency of customer in- and outflows from that region.
GfK Retail Centrality functions as an objective measure of which regions, cities or city neighborhoods are able to attract a particularly high level of purchasing power with regard to existing retail trade outlets. GfK Retail Centrality should thus ideally form an integral part of your location planning and evaluation.