GfK Purchasing Power for Retail Product Lines provides a very detailed portrait of Germany's consumer retail potential by revealing the purchasing power for approx. 60 retail product lines. The data thus show region-specific demand for retail and mail-order goods in both the food and non-food sectors. The cumulative purchasing power for these various product lines corresponds to the GfK Retail Purchasing Power value for the region in question.
Detailed knowledge regarding the purchasing power for specific product lines according to region gives you a decisive competitive advantage. Use GfK Purchasing Power for Retail Product Lines to hone in on your target groups and tailor marketing campaigns as well as goods and services based on regional profiles.
This dataset is perfect for your microgeographic analyses, with data down to the level of street segments.
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