GfK Purchasing Power for Organics reveals the disposable income available for organic products. As such, the dataset provides a detailed indication of who the consumers of such products are and where they live.
GfK Purchasing Power for Organics shows you the available consumer potential for organic products according to region. As such, the dataset is an indicator of the attractiveness of locations with regard to the sale of organic products. The data give producers of organic items insight into which locations offer the best conditions for their products. Large neighborhood providers (supermarkets, discount stores) can also use the dataset to adjust their offerings of organic products and/or organize targeted marketing actions in specific branch locations where customers have a high affinity for organic products. As such, GfK Purchasing Power for Organics is an indispensable source of information for a diverse range of business areas, including direct marketing, external sales force management, sales planning/controlling and sales controlling.