What is GfK Purchasing Power?

GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential. This dataset reveals the regions with the highest purchasing power. The values are calculated based on region-specific net income levels as well as any government benefits received. Purchasing power is determined according to consumers' place of residence and is therefore an important indicator of the consumption potential of the population living in a particular area.

How can GfK Purchasing Power Europe help me?

GfK Purchasing Power allows companies who sell directly or indirectly to end-consumers to assess regional potential. The sale of consumer goods and services from the travel, real estate, automotive and leisure sectors - to name but several - is directly influenced by the level of disposable income (i.e., the purchasing power) among the population.

GfK Purchasing Power is available for the following countries:

Order GfK Purchasing Power for individual countries or as a combined dataset with coverage of all available countries. Contact us for more details.

GfK Purchasing Power and GfK Population and Households are delivered as a combined dataset for the country of choice. A detailed description of the dataset contents can be found in the downloadable sample to the right.