What is GfK OTC Purchasing Power?

GfK OTC (over-the-counter) Purchasing Power reveals the disposable income available for non-prescription health-care products sold at drugstores. The dataset encompasses the typical product lines for self-medication. Included are both drugstore-only medicinal products and non-medicinal products such as supplements, drugstore cosmetics and sunscreen lotions.

How can GfK OTC Purchasing Power help me?

GfK OTC Purchasing Power shows the affinity of the inhabitants of a given region for the consumption of non-prescription health-care products that are sold in drugstores. For companies active in the health-care market, this information provides a valuable point of reference for more successful expansion planning, direct marketing, external sales force management, sales planning and sales controlling.

GfK OTC Purchasing Power supports manufacturers and retailers in the evaluation of locations, expansion into new markets, carrying out of sales controlling and management of external sales forces. The dataset is also a valuable guide for structuring product lines in drugstore branches.

GfK OTC Purchasing Power can be obtained for the following countries:

• Germany