GfK Purchasing Power provides well-researched data on the disposable income of all consumers. GfK Purchasing Power By Age Group organizes this data according to age group, allowing you to determine the purchasing power level for specific age ranges within your target group(s). Includes data for the entire population who are 15 years and older, dividing them into seven age classifications.
GfK Purchasing Power By Age Group offers detailed market-based information regarding your target group(s). The figures provide support for location planning, direct marketing and sales force allocation by giving precise indications of the regions in which your target group(s) have a particularly high level of purchasing power. The age-specific aspect of the data yields valuable insight - for example, interest in building society offers or orthopedic supply stores varies quite significantly based on the age range of the target group in question.