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• Available market data
• Market data applications
• Market data features
• Microgeographic data
• Market data by theme
  • Economic demographics
  • Population and households
  • Population by age group
  • Demographic data
  • Roper Consumer Styles
  • Financial services potential
  • Purchasing Power
  • Retail purchasing power
  • Purchasing power for retail product lines
  • POS turnover for the retail trade
  • Retail centrality
  • Commuter flows
  • Location classifications
  • Office supplies potential
  • Company profiles
  • Company distributions
• Market data by country
• Order market data

What is GfK Financial Services Potential?

The GfK Financial Services Potential dataset provides valuable information on household expenditures in the financial services sector, making it a must-have dataset for banks, insurance companies and building societies.

How can GfK Financial Services Potential help me?

The GfK Financial Services Potential dataset makes it possible to custom-tailor  your marketing endeavors to the dominant consumer profile of a given region. Sales can use the data to evaluate which products are preferred by customers living in a particular area. Additionally, the dataset is ideal for increasing turnover, making region-sensitive business decisions and channeling marketing and sales activities where they are most likely to yield fruit.

GfK Financial Services Potential is available for the following countries:

• Germany

The GfK Financial Services Potential dataset is ideal for microgeographic analyses, with data down to the level of street segments.

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