The GfK Financial Market Services dataset provides valuable information on household expenditures in the financial services sector, making it a must-have dataset for banks, insurance companies and building societies.
The GfK Financial Market Services dataset makes it possible to custom-tailor your marketing endeavors to the dominant consumer profile of a given region. Sales can use the data to evaluate which products are preferred by customers living in a particular area. Additionally, the dataset is ideal for increasing turnover, making region-sensitive business decisions and channeling marketing and sales activities where they are most likely to yield fruit.
The GfK Financial Market Services dataset is ideal for microgeographic analyses, with data down to the level of street segments.