Press

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• Available market data
• Market data applications
• Market data features
• Microgeographic data
• Market data by theme
  • Economic demographics
  • Population and households
  • Population by age group
  • Demographic data
  • Roper Consumer Styles
  • Financial services potential
  • Purchasing Power
  • Retail purchasing power
  • Purchasing power for retail product lines
  • POS turnover for the retail trade
  • Retail centrality
  • Commuter flows
  • Location classifications
  • Office supplies potential
  • Company profiles
  • Company distributions
• Market data by country
• Order market data

What is GfK Economic Demographics?

The GfK Economic Demographics dataset contains information on consumers (e.g., GfK Purchasing Power and GfK Age Groups), retail trade (GfK POS Turnover), automobile ownership and the distribution of businesses and construction companies in Germany's greater metropolitan areas and counties.

How can GfK Economic Demographics help me?

The GfK Economic Demographics dataset provides a broad spectrum of region-specific data at the level of greater metropolitan areas and counties. With the help of this information, you can profile regions in which you are interested and determine your market potential.

GfK Economic Demographics is available for the following countries:

• Germany

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