What is GfK Economic Demographics?

The GfK Economic Demographics dataset contains information on consumers (e.g., GfK Purchasing Power and GfK Age Groups), retail trade (GfK POS Turnover), automobile ownership and the distribution of businesses and construction companies in Germany's greater metropolitan areas and counties.

How can GfK Economic Demographics help me?

The GfK Economic Demographics dataset provides a broad spectrum of region-specific data at the level of greater metropolitan areas and counties. With the help of this information, you can profile regions in which you are interested and determine your market potential.

GfK Economic Demographics is available for the following countries:

• Germany