What is GfK Demographics?

The GfK Demographics dataset provides a detailed socio-demographic profile of the population, with information on age, household size, household type and income bracket.

How can GfK Demographics help me?

The GfK Demographics dataset answers the "where" questions in your marketing and sales planning. Identify and locate your target groups and bring more precision to your sales and marketing activities.

GfK Demographics is available for the following countries:

• Germany

This dataset is perfect for microgeographic analyses, with data down to the level of street segments.