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• Available market data
• Market data applications
• Market data features
• Microgeographic data
• Market data by theme
  • Economic demographics
  • Population and households
  • Population by age group
  • Demographic data
  • Roper Consumer Styles
  • Financial services potential
  • Purchasing Power
  • Retail purchasing power
  • Purchasing power for retail product lines
  • POS turnover for the retail trade
  • Retail centrality
  • Commuter flows
  • Location classifications
  • Office supplies potential
  • Company profiles
  • Company distributions
• Market data by country
• Order market data

What is GfK Demographics?

The GfK Demographics dataset provides a detailed socio-demographic profile of the population, with information on age, household size, household type and income bracket.

How can GfK Demographics help me?

The GfK Demographics dataset answers the "where" questions in your marketing and sales planning. Identify and locate your target groups and bring more precision to your sales and marketing activities.

GfK Demographics is available for the following countries:

• Germany

This dataset is perfect for microgeographic analyses, with data down to the level of street segments.

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