What is GfK Base Data?

The GfK Base Data dataset contains information on consumers (e.g., GfK Purchasing Power and GfK Age Groups), retail trade (GfK POS Turnover), automobile ownership and the distribution of businesses and construction companies in Germany's greater metropolitan areas and counties.

How can GfK Base Data help me?

The GfK Base Data dataset provides a broad spectrum of region-specific data at the level of greater metropolitan areas and counties. With the help of this information, you can profile regions in which you are interested and determine your market potential.

GfK Base Data is available for the following countries:

• Germany