What is GfK Retail Centrality?

GfK Retail Centrality is a measure of the attractiveness of a city with regard to its ability to draw and sustain retail trade. A city is considered particularly attractive economically when it achieves a purchasing power higher than that which would be possible from its inhabitants alone. This can be determined by comparing the purchasing power of a city's residents with the retail trade purchasing power level (GfK POS Turnover for the Retail Trade). The resulting centrality rating is directly related to the extent and frequency of customer in- and outflows from surrounding regions.

How can GfK Retail Centrality help me?

GfK Retail Centrality functions as an objective measure of which regions, cities or city neighborhoods have achieved a particularly high level of purchasing power with regard to existing retail trade outlets. GfK Retail Centrality should thus ideally form an integral part of your location planning and evaluation.