What is GfK POS Turnover for the Retail Trade?

GfK POS Turnover for the Retail Trade reveals the regional distribution of retail trade turnover. In contrast to GfK Retail Purchasing Power, which is calculated at customers' places of residence, GfK POS Turnover for the Retail Trade is calculated at the locations at which sales are made (POS = point of sale).

How can GfK POS Turnover for the Retail Trade help me?

GfK POS Turnover for the Retail Trade is an invaluable dataset for all companies involved in retail trade. The information provides an objective basis for assessing external sales force performance, determining regional turnover potential and evaluating and planning locations.