What is GfK Retail Turnover?

GfK Retail Turnover reveals the regional distribution of retail trade turnover. In contrast to GfK Retail Purchasing Power, which is calculated at customers' places of residence, GfK Retail Turnover is calculated at the locations at which sales are made.

How can GfK Retail Turnover help me?

GfK Retail Turnover is an invaluable dataset for all companies involved in retail trade. The information provides an objective basis for assessing external sales force performance, determining regional turnover potential and evaluating and planning locations.