Retail purchasing power is the amount of general purchasing power available for retail spending after deducting expenses for rent, mortgage payments, insurance, vehicles, travel and services. GfK Retail Purchasing Power is therefore a measure of the potential demand for fixed-location retail trade and mail-order trade within a specific region.
Sections of the population that have a high level of purchasing power do not necessarily spend the same amount of money on all product groups. For example, high purchasing power levels in certain areas often go hand-in-hand with higher-than-average costs for rent and housing, while in other areas the same purchasing power level might indicate more money spent on retail goods and services. Consequently, GfK Retail Purchasing Power is the dataset of choice when searching for a new branch location or evaluating an existing site.