What is GfK Population and Households?

This dataset draws on a comprehensive address database to deliver information on population and households. The population figures are based on official statistics as well as information obtained from our regular consultations with city and municipal administrations. The household figures are based on a customized model developed by GfK GeoMarketing. The data are updated every January 1.

How can GfK Population and Households help me?

The GfK Population and Households dataset provides a solid and indispensible foundation for making informed business decisions. The dataset contains high-quality population and household information for all of Europe's regional levels.

GfK Population and Households and GfK Purchasing Power are delivered as a combined dataset for the country of choice. A detailed description of the data contents can be found in the downloadable sample to the right.