The GfK Purchasing Power dataset is an invaluable indicator of the consumer habits of private households, allowing you to identify and exploit potential.
The purchasing power data sets include:
Almost all of our purchasing power datasets contain information down to the level of street segments. The GfK Purchasing Power datasets - available for 41 European countries - provide comprehensive support for your expansion into new markets, whether domestically or abroad.
GfK's turnover datasets help bring clarity to this aspect of your business. Options include the GfK POS Turnover dataset (also available for specific product lines, such as clothing or kitchen products) as well as the highly detailed GfK Office Supplies Potential.
We also provide core business data, such as our GfK Profile and Distribution of Businesses, which contains information on companies according to branch, number of employees and turnover volume.
Our GfK Demographics dataset is ideal for performing microgeographic analyses of your primary target groups. The dataset contains information on approximately 2.5 million German street segments, complete with data on building and region type, age distribution, household income, household type and percentage of immigrants.