GfK GeoMarketing > Market data


Europe-wide GfK market data on consumers, retail trade and industries provide optimal support for your sales, marketing, controlling and expansion activities. GfK GeoMarketing offers a wide range of quality market data, such as the GfK Purchasing Power dataset - ideal for your micro-marketing needs, with data down to the level of street segments.

  • High-quality market data for all of Europe - gapless & overlap-free
  • Data on socio-demographic profiles, purchasing power and businesses
  • Customized calculations of potential for your products and markets

With GfK market data, you can objectively evaluate your markets, turnover and locations. We calculate our data for defined regions such as municipalities, postcodes and street segments.

Using this data, you can greatly improve your analyses, boost efficiency in your sales regions and bring greater objectivity to location-related challenges.


Alexandra Deutsch - GfK GeoMarketingAlexandra Deutsch
T +49 7251 9295 170

© 2016 - GfK GeoMarketing GmbH | Market data