GfK GeoMarketing > Market data

Regional GfK market data

Unparalleled spectrum of B2B and B2C data

Europe-wide GfK market data on consumers, retail trade and industries provide optimal support for your sales, marketing, controlling and expansion activities. GfK GeoMarketing offers a wide range of quality market data, such as the GfK Purchasing Power dataset - ideal for your micro-marketing needs, with data down to the level of street segments.

Order online at:
www.gfk-datenshop.de

  • High-quality market data for all of Europe - gapless & overlap-free
  • Wide selection of data on socio-demographic profiles, purchasing power and businesses
  • Customized calculations of potential for your products and markets

With GfK market data, you can objectively evaluate your markets, turnover and locations. We calculate our data for defined regions such as municipalities, postcodes and street segments.

Using this data, you can greatly improve your analyses, boost efficiency in your sales regions and bring greater objectivity to location-related challenges.

New market data

  • GfK Demographics 2011: household types, income brackets, age structure more
  • GfK Purchasing Power Germany 2012: Stagnating consumer potential more
  • New study locates retail turnover for clothing in Germany more
  • Purchasing Power Europe: rising income despite economic uncertainty more
  • Germany: 40% of retail purchasing power for food more
  • 2011 Retail Purchasing Power in Europe more

Download & information

Contact us with any questions!

Oliver Giehsel
+49 (0)7251 9295165
E-mail

Nicole Lahr
+49 (0)7251 9295160
E-mail