Survey of the latest GfK GeoMarketing news and press releases
July 02, 2008
Provincial areas score over large conurbations when it comes to retail coverage
Findings of the GfK Retail Location Guide Germany 2008.
Berlin, Hamburg and Munich are the three dominant retail centers with the highest net retail purchasing power in Germany. However, the drawing power of retail trade in the smaller and mid-sized German towns in particular is often disproportionately strong when compared to their actual population. These are some of the findings of the GfK Retail Location Guide for Germany for 2008.
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May 30, 2008
New digital maps for Japan
GfK GeoMarketing recently released 16 new digital maps for Japan. These offer internationally active companies a reliable basis for geomarketing – i.e., the analysis of the Japanese market with respect to region-specific criteria.
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April 29, 2008
Geomarketing functions integrated directly into MS Office 2007
The latest update for the acclaimed geomarketing software applications RegioGraph and DISTRICT makes it possible to perform geomarketing from directly within MS Office 2007’s Excel, Word and PowerPoint. The plug-in lets users easily implement geomarketing into their daily work routines.
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April 24, 2008
Mapping Germany’s consumer wealth: Affluent senior citizens in the North, prosperous young professionals in the South
Germany’s largest share of purchasing power lies in the hands of 30 to 60 year olds. With an average of €26,798 per person per year, the 40 to 49 year olds possess the country’s highest purchasing power. The recent GfK purchasing power study for age groups demonstrates that those younger than 30 or older than 60 have distinctively lower purchasing power levels than members of the nation’s other age ranges.
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Cornelia Lichtner
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