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Retail Location Guide -- Germany and Europe

GfK German Retail Location Guide

Achieve your full market potential in the German retail sector and make intelligent, well-founded expansion and investment decisions.

In the GfK German Retail Location Guide...

  • ...482 German economic hubs are compared, with eye-catching and insightful illustrations used to depict demographic and structural profiles.
  • ...you'll find detailed information on inhabitants, households, unemployment rates and GfK Retail Purchasing Power for German economic hubs.
  • ...large and mid-sized German cities are compared with respect to demand levels for a dozen product groups, including the food, luxury item and clothing sectors.

Take advantage of the comprehensive information on the most important German economic centers and mid-sized towns! Answer questions such as:

  • How far does the commerce region of a particular city or town extend?
  • How many inhabitants are located in this area and what is the demand level for the product or service you are offering?
  • What is the demand level in this region with respect to twelve major product groups?
  • Where are certain product groups most in demand? 

The GfK German Retail Location Guide is published annually. You can purchase a copy for only €5,750 (excluding tax, shipping and handling). Please contact us if you'd like to view extracts from the GfK German Retail Location Guide.

GfK European Retail Location Guide

Identify the cities with the highest purchasing power at a glance!

The GfK European Retail Location Guide…

  • ...contains information on the most important economic indicators of the retail trade situation in 341 European cities.
  • ...examines the retail potential of large cities in 31 European countries.
  • ...is an indispensible aid in determining and refining your retail and location investment strategies throughout Europe.

Make better business decisions by taking advantage of the guide's wealth of information on Europe's most important economic hubs!

See all of the facts at one glace thanks to numerous insightful illustrations. Use this information to answer questions such as:

  • How does the retail situation in a given city compare to the national average?
  • Where are most of the inhabitants located and where is the greatest demand?
  • What is the retail turnover volume generated within a given location or region?

The GfK European Retail Location Guide appears annually. Purchase data on an individual city for only €500 (excluding taxes, shipping and handling). Check with us for details on available discounts for multiple purchases.

Contact us with any questions

Moritz Boesken
+49 (0)7251 9295370
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Doris Steffen
+49 (0) 7251 9295180
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