GfK Purchasing Power Europe is the acknowledged benchmark for assessing consumer potential across 41 European countries. The dataset reveals the locations of the areas in Europe with the highest purchasing power levels.
GfK Purchasing Power Europe is an important indicator for the economic health of a given region. Consequently, this dataset is an indispensible foundation for business decisions relating to location planning and assessment, sales force allocation and marketing.
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Moritz Boesken
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