Geomarketing know-how
What is Geomarketing?
"Geomarketing refers to the use of the spatial component contained in market and company data to reach more effective and intelligent business decisions."
Geomarketing is the cornerstone of successful businesses in this age of digitalization and quickly changing markets. Geomarketing involves the geographic analysis and visualization of your company data in order to spot trends and relationships that would otherwise go unnoticed. Geomarketing thus comprises the ideal basis for sound location- and sales territory planning. Using digital maps to display market, customer and company data allows for more effective and efficient decision-making.
How does geomarketing work?
Eighty percent of a given company's data has a place-based component. For example, all customer addresses contain a postcode reference. Geomarketing brings clarity to this location-based element of company data by analyzing and visualzing the data and the results of various calculations on high-quality digital maps. For example, by using postcodes as points of reference, the locations of customers or branch offices can be displayed on maps, allowing the overall relationship between the data to be perceived at a glance. Further sophistication is achieved by combining company data with regional market data and then visualizing the relationship between this data on insightful, high-quality digital maps using a geomarketing software application.
Geomarketing is more than just an approach, though -- in the case of GfK GeoMarketing, it encompasses a wide range of consultancy services, real estate assessment exercises and training courses. Companies can profit tremendously by accessing the combined experience and expertise of our internationally renowned company, which provides comprehensive geomarketing products and services from one source.