GfK Martviewer is a relational database comprised of geographic, statistical and cartographic information combined with a map-based interface. Depending on the needs of the client, socio-demographic, retail and company data at the level of street segments can be incorporated into this database.

GfK MartViewer contains information on over 2.5 million street segments.

Range of functions

MartViewer allows you to easily search your customer, location and catchment area data. You can also produce insightful and eye-catching maps, diagrams and overview reports for locations of significance.

Standard version - key functions

• Navigation tools
• Selection tools
• User-specified settings for map layers
• Info. window for quick viewing of data associated with map
• Distance calculation feature

Standard version – special functions

• Export and import functions for data and maps
• Saveable map views (Bookmark function)
• Production of diverse branch-specific maps
• Report function for viewing and aggregating data
• Intuitive search functions - saveable for faster access
• Diagram functions for data visualization
• Print function for creating presentations in all formats

 Add-on module

• Sales/Service territory management - allows you to define you own sales and market regions
• Geocoder - geocodes your address database down to the level of street segments
• Expansion - analyze branch location coverage and identify gaps
• Location analyses - analyze your competitors and your potential 
• Location management - provides insightful and easy-to-read reports containing all relevant information on your branch locations
• Retail databank – provides information on retail trade based on regional reports, competitors and branch locations
• Route analyses - calculate drive-time and tariff zones