Digital maps are key components in the effective visualization and evaluation of the wide-ranging data results of scientific studies.

Statistical data often first becomes intelligible through its association with a place-based component. For example, a visualization of the number of illness outbreaks by region is the basis for analyzing the spread of an epidemic. A point-density analysis depicted on a map reveals the regions that are particularly hard hit. In order to facilitate accurate insights and comparisons, digital maps must provide coverage of the same regional level as that for which the study results were compiled.

GfK GeoMarketing offers worldwide maps in all standard formats for mapping and spatial analysis software, including ESRI, MapInfo, Oracle Spatial and Google Maps. These maps provide coverage of the commonly used regional levels, such as administrative and postal regions. In addition to serving as a precise and reliable foundation for scientific analyses, digital maps also ensure that the results of these analyses can be effectively communicated to the public.