Digital maps serve as the basis of risk-modelling scenarios and the reporting of damages in the insurance and reinsurance industries.

Specialized digital maps of the CRESTA zones customarily used in this branch must meet stringent criteria. In addition to a high-resolution rendering to support detailed analyses, such maps must also feature a suitable overarching regional structure in order to aggregate and generalize the results of these detailed analyses. A granular digitization of coastlines is particularly important for risk modelling, as these are locations in which there is a high level of risk.

In addition to visualizing these risks, such maps also serve as important data repositions for saving any information with a place-based component. This is why digital maps of this sort are also referred to as "geodata".

GfK GeoMarketing is the official supplier of the worldwide CRESTA maps and geodata and works in close association with CRESTA in order to provide the best-possible cartographic foundation for applications in the insurance and reinsurance branch.