Digital maps play a key role in evaluating the surroundings of real estate objects. They facilitate the objective evaluation of the merits of a given location according to criteria such as sociodemographics, competitive environment, accessibility and other infrastructural factors.

The visualization of these criteria on digital maps reveals trends and relationships in the data and provides an ideal means for the exchange of information between project planners, buyers, renters and investors.

A precise geographic analysis of an object's surroundings is especially indispensable when it comes to retail real estate. A crucial factor is the accurate assessment of the feasible market potential in the catchment area, which is something that can only be objectively measured and evaluated through digital map analyses.

GfK GeoMarketing offers support for real estate appraisals through detailed, Europe-wide digital maps available in all standard formats for GIS, BI, CRM and geomarketing software.