Digital maps are the basis for managing and optimizing branch networks in retail, financial and commercial contexts. These maps make it possible to pinpoint current and planned locations, maintain an overview of the entire network and visualize catchment areas.

Detailed postcode maps are particularly suited to depicting the distribution of customers. When companies with branch locations use the maps in combination with regional market data - such as demographic information, they can see the precise locations of their target groups and the corresponding distances to their branch locations.

The maps also make it possible to analyze competitor locations and correct for any overlaps in the catchment areas of branch locations.

GfK GeoMarketing offers detailed, up-to-date maps for network planning, available in all standard formats for immediate use in GIS, BI, CRM and geomarketing software.