In addition to serving as a basis for route planning, digital maps are a valuable tool for strategic planning and controlling in the logistics industry: These maps help in the analysis of location networks and supply depots by volume, planning of delivery zones at the postcode level and managing of domestic and international transport flows.

Up-to-date digital maps featuring coverage of standardized regional levels such as postcodes or municipalities are indispensable when it comes to full-market evaluations and associating company, customer and market data with geographic information.

GfK GeoMarketing offers logistics companies detailed, up-to-date worldwide maps - particularly postcode maps - in all standard formats for immediate use in GIS, BI, CRM and geomarketing software.