Digital maps are an essential aspect of all geomarketing applications. It's necessary to have a precise, comprehensive and up-to-date cartographic foundation for regional analyses of company or market data. Digital maps serve a two-fold purpose in this regard: first, they make it possible to visualize the results of the analyses and, second, they serve as data repositories in which all data with a place-based component is saved.
Special-purpose digital maps are necessary for company applications, whether in retail, industry or research. These maps must contain a layer that can be directly associated with the data used by the company. Maps that depict postcodes or administrative regions such as municipalities therefore comprise the basis of all geomarketing analyses.
Specialized regions are used in some branches - examples include the pharmaceutical industry (IMS regions), reinsurance branch (CRESTA zones) and market research (Nielsen areas).
GfK GeoMarketing offers highly detailed, up-to-date maps for all of these applications. Maps are available in all standard formats, from mapping solutions such as RegioGraph, ESRI and MapInfo to spatial BI systems such as Oracle Spatial and many others.