Companies need digital maps in order to manage new locations and markets. These maps serve as the basis of analyses of regional market data. It's essential to have access to comprehensive data along with a cartographic foundation, particularly when planning an entry into a foreign market. Only then can regional market potential be objectively compared and the most promising location pinpointed.

After establishing a new location, success depends upon an ongoing evaluation of regional turnover results.

Detailed digital maps - for example, of postcode regions - comprise an ideal basis for maintaining an overview of new markets and making objective business decisions.

GfK GeoMarketing provides detailed worldwide maps for expansion planning, including postcode and administrative maps with national and international place-name attributions. The maps are available in all standard formats for immediate use in GIS, BI, CRM and geomarketing software.