Digital maps are an indispensable basis for the full range of business intelligence applications: They make it possible to precisely evaluate all company data with a place-based component - i.e., all information associated with an address. This ranges from turnover results for a company's business sites, the entire customer databank and assignments of external sales force members to specific service regions to many other information sources in sales, marketing, controlling, expansion planning and strategy development.
The evaluation of this data with a place-based component is known as "geomarketing". As in the case of "business intelligence", geomarketing revolves around evaluating a company's existing knowledge and intelligently enriching it in order to work more efficiently.
Digital maps are the means by which data with a place-based component is linked. For example, the wide range of company data containing addresses with postcode entries can be associated and visualized on postcode maps. Otherwise indiscernible trends and relationships can then be spotted.
Data sources can also be enriched by associating and visualizing them on digital maps. A few of the countless resulting applications include mailing advertisements to regions with a high concentration of the relevant target group, optimizing locations and service regions according to regional potential and planning products based on regional customer preferences.
GfK GeoMarketing offers detailed, overlap-free worldwide maps and geodata in all standard formats for business intelligence applications. Seamlessly fitting regional market data is also available for many branches and all European countries.