GfK GeoMarketing > Data protection policy

Data protection policy

Last updated: July 2009

We abide by the laws that govern data protection and take your privacy seriously. We only collect personal data when necessary to complete a transaction - e.g., the drawing up and processing of a contract.

Below is an explanation of the method, scope, purpose and use that governs our limited collection of personal data.

1. Collection, processing and use of personal data

Personal data (e.g., company, name, address, telephone, e-mail) is only collected when needed to process an order or registration. This data is used exclusively for processing and delivering your order. The data is saved in a customer databank. In registering to receive our newsletter, you agree for your email to be used for internal advertising purposes for the duration of your subscription. You may withdraw your consent for this use of your data at any time, with ongoing effect.

2. Communication of data

Collected personal data is never used outside of the company or sold to third parties -- unless expressly required for the processing of a contract.

3. Data transmission and logging for internal and statistical use

You can visit and browse the GfK GeoMarketing website without having to enter your personal data or disclose your identity. For technical reasons, your web browser will automatically transmit data (log files) to our web server when you visit our site. The data in question concerns, among other things, information on the date and time of access, website from which the page was accessed, browser type and version, operating system and your IP address. This data is saved in a separate location from the data that you voluntarily enter when registering or ordering a product. It is not possible for us to associate this data with a specific person. The data is used exclusively for statistical purposes and cannot be traced back to specific individuals.

4. Cookies

When registering to download a map sample, cookies are used so that you don't have to complete the registration process again. With the exception of downloading map samples, GfK GeoMarketing's website can be viewed without cookies. Most browsers are set to automatically accept cookies. If desired, you can disable the saving of cookies or adjust your browser settings so that you are informed when cookies are sent.

5. Google Analytics

Individual subpages of this website use Google Analytics, which is a web analysis service of Google Inc ("Google"). Google Analytics uses so-called "cookies," which are text files that are saved on your computer for the purpose of analyzing your use of the website. The information obtained by the cookies (including your IP address) is transmitted and saved to a Google server in the USA. Google uses this information to evaluate your usage of the website, create reports on website activities for the website operator and extract additional information on website usage, Internet usage and related services. If applicable, Google also transmits this information to third parties to the extent that this is allowed by law or that the third parties in question process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of the cookies by adjusting your browser settings, but if you do this, you will not be able to enjoy full functionality of the website. By using this site, you indicate your agreement to Google's stated practice of collecting data from you in the manner and for the purposes outlined above. You can opt out at any time and thereby prevent the collection and saving of your data from that point forward. Note however that this website uses Google Analytics with the extension "_anonymizeIp()," which means that IP addresses are abbreviated in order to make it impossible to associate them with specific individuals.

6. Withdrawal of consent

You may withdraw your consent to our saving of your data at any time and for any reason. No explanations are required.

7. Right of access to personal data

You have a right to be informed at any time - free of charge - regarding the status of your saved data, as well as a right to correct, block or erase this data.  For questions related to the collection, processing and use of your data or its correction, blocking or erasing as well as requests to withdraw your consent, please contact us at geomarketing(at)

© 2015 - GfK GeoMarketing GmbH | Data protection policy