Welcome to GfK GeoMarketing Magazine!

Dear readers

2011 is rapidly drawing to a close. This is typically not a calm period for companies, as they must struggle to meet their annual turnover goals and define budgets and realistic turnover goals for the coming year. We can help you complete these tasks by showing you how to locate potential with geomarketing. 

We've been very busy in recent weeks and are proud to announce the completion of three important projects:
GfK purchasing power data for all of Europe, maps that fits seamlessly with this data and the English-language version of RegioGraph. These tools provide everything you need to successfully position your company for 2012.

This edition of the magazine explores the applications and quality requirements of our digital maps and the benefits of using postcodes for geomarketing, business and GIS analyses.

I wish you a stimulating read, a successful close to 2011 and a good start to 2012!  

Yours,

Dr. Eberhard Stegner
Managing director, GfK GeoMarketing

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