GfK GeoMarketing
GfK GeoMarketing Magazine 04/2010
Editorial
Dr. Eberhard Stegner, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Wanted: High-drawing site in a dream location; low rent preferred, potential for growth a must
Location decisions are always long-term and cost-intensive, and it's important to remember that all that glitters isn't gold. Caution is always advised. Geomarketing know-how and data offer insight into Germany's multi-layered and often confusing retail landscape.
Satisfied customers are purchasing customers: How a good location can boost service quality
Companies invest a great deal in outfitting their workstations with PCs, furniture and printers. In addition to quality and price, prompt customer service in the event of a problem is also a key selling point. No one wants to have his or her work sidelined by a malfunctioning printer or fax machine. A distributive trade group that sells printers and photocopiers wants to find new specialty retailers that will provide faster technical assistance for their customers and increase customer satisfaction.
Tutorial: Pinpoint optimal locations for your external sales force
Planning on adding a new sales employee? RegioGraph Planning lets you determine the optimal locations for your external sales force. As part of this calculation, RegioGraph takes into account accessibility and user-specified criteria on customers.
Keeping an ear to the ground: External sales force as key to market success
A well structured external sales team doesn't just ensure the one-way flow of products or services from a company to its customers. The sales force can also learn more about customers' needs and wants and then communicate this information back to the company.
COMBERA: Resource planning for "leased external sales forces" and outlet management with RegioGraph
COMBERA, one of the leading specialists in sales outsourcing and POS marketing in Munich, has been relying on RegioGraph and GfK data on market potential for years for sales territory- and regional planning related to sales forces and merchandising.
Full speed ahead on expansion course
The furniture discounter POCO-Domäne has been expanding at an impressively rapid pace in recent years. The company has gone from a mid-sized regional business to a nationwide company thanks to a series of take-overs and the establishment of new branch locations. POCO has been using the services of GfK GeoMarketing for the past five years for planning and evaluating potential new locations.
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