GfK GeoMarketing
GfK GeoMarketing News 04/2008
Editorial
Greetings from Dr. Eberhard Stegner, Member of the Management Board, GfK GeoMarketing.
New at GfK GeoMarketing
Get the latest news on digital maps, market data and new business partners.
Compare market potential with GfK Purchasing Power Europe 2008/2009
The newly updated purchasing power data allows companies to compare purchasing power levels across 41 European countries, providing an ideal tool for border-crossing sales territory planning and optimizations.
Region-specific turnover potential for 64 retail product lines
The GfK Purchasing Power for Retail Product Lines dataset provides information on market potential for 64 food and non-food product lines. Thanks to newly available data, the 2008 dataset now includes information on seven additional product lines.
Media planning with RegioGraph: Advertise more efficiently
Companies that frequently advertise must allocate their budgets with great care. The key is to focus advertising and marketing campaigns in those areas where the greatest concentrations of the relevant target groups reside. Geomarketing helps companies achieve this aim more efficiently and with greater precision.
All of Europe at a glance with the new GfK Europe Map Edition
Up-to-date maps comprise the most important component of successful geomarketing. With this in mind, GfK GeoMarketing is offering map updates for 42 European countries this autumn, all of which are available in the standard data formats.
Tutorial: Automatically rename sales or service territories
Using DISTRICT, you can easily assign your service and sales territories suitable names. For example, you can rename all of your territories according to the main business location with which they are associated or the largest – or most centrally located – city in the vicinity.
Optimizing car dealership locations based on potential levels
GfK GeoMarketing completed a feasibility study for a mid-sized car dealership. Turnover potential for existing and potential locations was calculated using various analyses and scenarios. The results provided a strategic roadmap for how the dealership should approach an important business decision.
ZEW study on the economic performance of European metropolitan areas
A recent study carried out by Center for European Economic Research (ZEW) compared the economic performance of the Rhine Neckar region with selected European metropolitan areas. GfK GeoMarketing provided the data used as the objective basis for the analysis.
Russia’s rampant retail growth: Moscow’s economic might now challenged by a host of up-and-coming cities
GfK GeoMarketing analyzed the retail situation of 39 Russian cities. Unsurprisingly, Moscow is the unrivalled leader. Much more newsworthy is the fact that it is closely followed by comparatively little-known cities such as Tyumen and Ufa.
Professional sales territory planning – Efficiency guaranteed
An optimized sales or service territory structure is essential for all companies with external sales forces. Many companies use external consultants to save time and implement any required changes more efficiently and effectively. There are numerous advantages to this approach.
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Meet GfK GeoMarketing!
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
