GfK GeoMarketing
GfK GeoMarketing Magazine 03/2011
Editorial
Wolfram Scholz, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Happy anniversary, RegioGraph! Celebrating 20 years of innovation in market analysis and sales territory planning
Today more than 40,000 users worldwide rely on RegioGraph to analyze their custom-ers, target groups and turnover results directly on digital maps and plan optimal locations and sales territories. Now celebrating its 20-year anniversary, the new version of the software offers more innovative features than ever!
Longevity is a measure of quality
We asked some of our users to briefly comment on what they find most appealing about RegioGraph. Many of RegioGraph's more than 40,000 users have been working with the software for many years and have a thorough understanding of its strengths, which we asked them to share with our readers.
Retail trends: An outlook
For many decades now, GfK GeoMarketing's location experts have been helping clients in many countries determine the most lucrative and promising locations. The editorial staff of GfK GeoMarketing Magazine spoke with retail expert Oliver Giehsel about the current challenges facing retail.
Use RegioGraph to compare planning scenarios in the form of a report
Comparing different territory structures is one of the most common sales territory planning tasks. In many cases, current and potential structures need to be compared. RegioGraph Planning 2011 facilitates this process through PDF reports, which can be generated at the press of a button.
On-demand expertise
Fall is the time to optimize sales territories for the coming year. Our consultants can come to your place of business and guide you through all phases of the planning process by serving as coaches or moderators.
Amann Girrbach optimizes distribution channels with RegioGraph
Amann Girrbach AG is one of the leading dental technology companies, with locations in Germany, Austria, France, the USA and Asia. A particular challenge for the company's sales staff is the management of its various product channels. Amann Girrbach has been successfully meeting this challenge since 2005 through the use of RegioGraph and sales territory planning consultancy from GfK GeoMarketing. Interview with Jutta Girrbach, management at Amann Girrbach AG.
Sinking teeth into market potential: Health AG offers geomarketing consultancy to physicians and dentists
Doctors and dentists can arrange for RegioGraph geomarketing analyses from the finance and factoring service provider Health AG. This gives them valuable information as to which postcode areas are generating the most turnover and the location of areas in which additional turnover potential can be tapped. Interview with product developer Felix Neubauer.
