GfK GeoMarketing
GfK GeoMarketing Magazine 03/2009
Editorial
Greetings from Wolfram Scholz, Member of the Management Board, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Retail climate forecast for Europe: Cloudy with storms possible and occasional sunny intervals
Results of GfK studies reveal that the crisis has had a definite impact on European retail. The extent of the impact varies extensively by region. Where is there a realistic hope for an imminent recovery or even a rebound? GfK GeoMarketing experts bring clarity to consumer trends in Europe.
Sales planning key to unlocking success
Stagnating turnover, unbalanced external sales territories and dissatisfied employees – this was the situation for an LCD manufacturer as of the beginning of this year. Thanks to a precise determination of the company's regional turnover potential and a subsequent sales optimization, the external sales team managed to significantly improve this situation.
The spatial query tool: Powerful, versatile and easy-to-use!
Do you need a list of all postcodes and municipalities located in a certain external sales force region? Or would you like to produce a list of all customers located in a 20 km radius from a given location? These and many other questions are easily answered using RegioGraph's Selection window and its many integrated search and analysis features. Learn about a handful of these options here.
International geomarketing
Additional sales territory planning options, more detailed geographic analyses and an attractive interface. RegioGraph 2009 provides everything you need for successful Europe-wide geomarketing – now available in an English-language version.
Success, meter-by-meter: Home improvement store supplier ERÜ uses RegioGraph for sales planning
Ernst Rüsch GmbH (ERÜ) is a manufacturer of skirting boards, which it sells in home improvement stores. ERÜ has been using RegioGraph for years for sales controlling and currently for the integration of new locations resulting from a merging of home improvement store chains.
Advertising planning with RegioGraph and GfK Demographics
DBW Werbeagentur GmbH is an agency that provides support for marketing, merchandising and advertising. In the household advertising sector, DBW offers a comprehensive spectrum of services along with seamless transparency in all planning phases. Project coordinator Damir Begovic relies on RegioGraph for the successful completion of these operations.
Downloads & suggestions for further reading
News at www.gfk-geomarketing.com.
RegioGraph 2009 competition
Many thanks for taking part in the RegioGraph competition introduced in the previous edition of GeoMarketing News.
