GfK GeoMarketing provides expert location and real estate consultancy services throughout Europe. Our appraisals and recommendations are highly regarded thanks to our specialized knowledge and experience as well as the proven reliability of our advice.

The customers’ needs are always paramount. And precisely for that reason, sometimes we have to steer them away from projects that our research reveals would be unlikely to enjoy success. Occasionally this is because a given location isn’t suitable for the intended use. Or sometimes a real estate object – although ideal for the present – does not promise to achieve sustainable profit or growth. 

Only unbiased appraisals and consultancy services ensure sustainable success

As consultants, it is our duty to assess whether a project is likely to enjoy sustainable success. After all, what’s the use of recommending a course of action that’s simply not likely to win the acceptance of customers or pass the building approval process? In short, our clients have every right to expect our expert opinion on a legally sound course of action with the best chances for long-term success and profitability.

GfK GeoMarketing delivers this service based on its wide-ranging experience in successfully assisting clients from all branches of trade. Our client list is continually expanding and diversifying, giving us first-hand, on-the-ground knowledge of sites throughout Europe as well as of virtually any business sector. We have direct access to an extensive collection of the latest market data thanks to our parent company GfK, the world’s fourth largest market research institute with a global network of more than 9,000 employees and 100 subsidiaries.

Legally sound recommendations

Public authorities frequently ask us to assess the feasibility of their land development and investment plans. We supply all of our clients – who range from project developers and investors to retailers and entrepreneurs – with precise information on the cost-effectiveness of their proposed projects, taking into account their entire branch network and scope of operations, their competitors and many other factors. For example, Europe-based projects are frequently required to prove that they will fit harmoniously into the existing environment. Our appraisals give extensive consideration to this issue.  

Compatibility is a particular point of concern for public authorities, because they are charged with ensuring that new developments mesh well with existing public structures and spaces. We therefore assess how projects will affect inner-city commerce, ambience and convenience store networks as well as nearby municipalities and neighborhoods.

GfK GeoMarketing is uniquely suited to this task, thanks to its immense knowledge of diverse retail structures, region-specific building regulations and compatibility issues. Our appraisals and consultancy services consequently enjoy a superb international reputation and are even accepted as authoritative by courts of law.

Our name is synonymous with quality…Europe-wide

Most of our clients seek our help at the beginning stages of their planning. This has the obvious advantage of saving them a lot of money – and sometimes their reputations – should it turn out to be unadvisable to continue with a given project. If our appraisal gives a green light for proceeding, clients can begin the implementation process with peace of mind and the additional benefit of expert recommendations.

These recommendations are always based on extensive reviews of the latest data, on-the-ground site assessments, a wide range of analyses and a well proven methodology. We provide in-depth advice regarding a project’s long-term compatibility and financial sustainability. We also frequently advise companies and public authorities regarding the development and implementation of new retail concepts.

Europe-wide, our name stands for high-quality location and real estate consultancy. Our clients come from diverse countries and business areas, and we’re proud of the fact that they continually place their trust in GfK GeoMarketing’s appraisals and recommendations. Our interdisciplinary experts and consultancy team have many years of experience and consistently deliver client-customized appraisals. Our proven objectivity attracts and benefits all our clients, providing a reliable basis for making important business decisions and maximizing chances of success.

For more information on our location appraisals and consultancy services, please visit www.gfk-geomarketing.com/consultancy.

Doris Steffen would be happy to explain our services in more detail to you. She can be reached at +49 (0)7251 9295190 or d.steffen(at)gfk-geomarketing.com.

Author:

Olaf Petersen
Management Board Member and Director of Real Estate Consulting
o.petersen(at)gfk-geomarketing.com

Facts about GfK GeoMarketing’s location and real estate consultancy services

• More than 50 years of experience in location and real estate research

• A 40-year history of providing compatibility studies for real estate projects

• More than 10,000 successful appraisals, amounting to more than 400 every year, with a third of these based outside of Germany!

• Interdisciplinary know-how thanks to a 40-person team consisting of economists, geographers, urban planners, sociologists and social economists

• Appraisals that draw on the latest market data, intensive on-site evaluations, a proven methodology and the worldwide GfK network

• Company representatives are recognized authorities in their field and members of various advisory boards of real estate institutions and media sources, such as the German real estate industry publication, Immobilienzeitung, the International Council of Shopping Centers as well as numerous chambers of commerce.