E-book: "Planning locations with RegioGraph"

Geomarketing is indispensable when it comes to location- and expansion plan­ning. Identifying regional potential is the prerequisite for sustainable economic success. This can involve determining turnover potential around branch sites, delivery flows or partner and customer accessibility. A new e-book details how RegioGraph provides support for location-related tasks. The publication includes real-world examples from well­known companies and valuable insights regarding location and expansion plan­ning. You can download the e-book for free at

www.gfk-regiograph.com/ebook_location-planning

GfK Webshop now online

You can now quickly and easily place online orders for GfK market data, maps and the geomarketing software RegioGraph using the GfK Webshop. Your colleagues and partners abroad now have the opportunity to place orders via the webshop. The new Eng­lish-language version of the GfK Web­shop is now available. Share the news:

www.gfk-webshop.de

Study: "Core retail real estate"

GfK GeoMarketing has released a white paper that redefines "core" retail real estate. Manuel Jahn, retail real estate expert at GfK GeoMarketing, puts for­ward a set of new criteria for evaluating this type of real estate that offer inves­tors greater security. More information can be found at

www.gfk-geomarketing.com/core_en 

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