GfK GeoMarketing
GfK GeoMarketing Magazine 02/2011
Editorial
Dr. Eberhard Stegner, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Market overview at the press of a button
One of the most essential components of geomarketing is a powerful mapping software. We'll show you five particularly important geomarketing analyses using the new RegioGraph 2011. These analyses allow you to quickly optimize your marketing-, sales- and location-planning and lay the groundwork for future success.
Facts instead of best guesses: B2B target groups in RegioGraph Strategy
Untapped market potential, optimal transport routes, turnover-generating locations: RegioGraph Strategy offers support for strategic decisions for companies that sell their products to business customers. The new integrated, address-specific D&B data on potential makes this possible.
Determine fair and realistic growth targets for your sales regions
RegioGraph Planning 2011 automatically analyzes an existing sales territory structure according to your regional growth opportunities. The software indicates realistic targets based on the degree of regional market exploitation.
Hybrid malls - new type of shopping center
The lastest trend among shopping centers is the so-called "hybrid mall". This refers to shopping centers that combine retail warehouse elements with classic shopping center elements. As appraisers and consultants of the development and financing partners of these malls, we know firsthand that this type of shopping center is particularly on the rise in small cities. By contrast, newly established "super malls" such as Loop 5 in Weiterstadt, Germany will become increasingly less common in the coming years.
Tönsmeier: Planning the waste management market with RegioGraph
The Tönsmeier Group is active in the waste management and raw materials market, from pick-up and handling to processing and delivery. This family-owned business in-cludes around 70 locations in Europe and is active in Germany, the Netherlands, Austria, Poland and the Baltic states. RegioGraph supports Tönsmeier in the visualization of its regional assignments, tracking of the competition and planning of efficient transport networks. Interview with Manuela Schlüß (sales) and Sandra Wolting (marketing).
PCC Energie: Growth through sales territory planning with RegioGraph
PCC Energie is a successful and ambitious company in the energy supply market. To better serve its customers, the company needed to outfit its sales division with 26 external sales force members. The allocation of sales territories was carried out with the help of RegioGraph. Interview with Philip Gutschke, head of strategic sales development at PCC Energie.
