Our geomarketing consultancy service guarantees quick results, custom-tailored data and expertise thanks to many years of experience.

"Our customers know the value of a geomarketing analysis," says Doris Steffen, head of consulting and training at GfK GeoMarketing. Steffen enjoys working with her team to provide clients with customer-tailored solutions. "We can help you achieve geomarket-ing results that far exceed a simple software analysis using standard data," continues Steffen. "For example, a geomarketing analysis can help manage a new product launch or locate a product group for the purpose of optimizing an advertising campaign."

Expert-led customized project consultancy offers support for complex geomarketing projects that require calculating individualized market data or implementing multi-stage geographic analyses that include a professional assessment. But there's more! "We can often present options to clients that they would not have otherwise been able to discover," explains Steffen.

GfK GeoMarketing's consultants can also help you illustrate locations, sales networks, turnover results and logis-tic networks on maps that can then be hung on your office walls as useful points of reference.

"Don't hesitate to contact us, whether you're planning your own geomarketing project for which you'd like our support and expertise or simply have a vague idea or questions about what's possible," says Steffen. "Together we can determine the ideal combination of software, standard data, customized data and consultancy that will help you achieve the results you want."

Some examples of how our experts can support you:

• Sales territory planning or optimization:
  Expanding or streamlining external sales forces, introduction of new channels of distribution or sales hierarchies
• Expansion planning:
  Optimization of branch networks and evaluation of retail space according to location attributes, accessibility, etc.; including turnover prognosis
• Marketing:
  Customized target group data for planning product launches, optimizing advertising distribution and enriching customer addresses with socio-demographic data
• Media planning:
  From finding individual product or service target groups to locating specific buying-oriented target groups
• Controlling:
  Evaluation of market exploitation for your products using a regional market exploitation index (see page 4 ff.), calculation of product-specific turnover figures (location controlling, benchmarking)

Contact

Doris Steffen
d.steffen(at)gfk-geomarketing.com
or +49 (0)7251 9295180