GfK GeoMarketing
GfK GeoMarketing Magazine 02/2010
Editorial
Dr. Eberhard Stegner Management Board, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Searching for the best location: Branch network evaluation and expansion planning with geomarketing
Poor location decisions are extremely expensive and difficult or even impossible to reverse. So how can you identify new branch locations with good prospects for success? Customers, target groups, competitors, purchasing power and propensity to buy are of course far from evenly distributed throughout a given market.
Retail in Europe
Although the worst of the crisis seems to be behind us, difficult conditions still char-acterize the retail situation in many countries. GfK GeoMarketing retail expert Olaf Petersen interprets the key data for European retail in 2009 and offers prognoses for 2010 turnover development.
Street-level precision, Europe-wide: Mapping addresses with RegioGraph
With RegioGraph 2010, you can place addresses as points on a map for almost all European countries. Find out the most important tips for successful Europe-wide location analysis..
On-demand geomarketing expertise: Customized consultancy for your projects
Our geomarketing consultancy service guarantees quick results, custom-tailored data and expertise thanks to many years of experience.
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Comprehensive cough drop coverage: Dr. C. Soldan plans sales force assignments with RegioGraph
Geomarketing software was central to the optimization of the sales territory structure of Dr. C. Soldan, the Em-eukal throat and cough drop manufacturer. RegioGraph played a pivotal role in helping the company restructure and optimize its sales territories.
Media planning for pros: Locate buying-oriented target groups with t.o.m. regio
In many branches it's too expensive and imprecise to plan media budgets on the basis of socio-demographic target group characteristics. After all, the target recipient is not simply someone with a potential interest in the product, but rather also someone with the propensity to purchase it.
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Reader feedback
GfK GeoMarketing Magazine brings you news on the issues that interest you most. To this end, we'd like to hear your thoughts on the magazine and whether there are any topics you want to see covered.
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