GfK GeoMarketing
GfK GeoMarketing Magazine 02/2009
Editorial
Greetings from Dr. Eberhard Stegner, Member of the Management Board, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
RegioGraph 2009 – the premium software for marketing and sales in times of crisis
Geomarketing allows companies to develop new, more efficient strategies for working toward sustainable success in their markets. The release of the new RegioGraph 2009 comes just at the right time, as the economic downturn continues to force companies to adapt to less active market conditions.
What information is provided by purchasing power data?
It's well established that an essential component of geomarketing involves using market data to gauge regional market potential. But what are the various areas of application for these market datasets? An article on the purchasing power datasets by Doris Hardt-Beischl, GfK GeoMarketing's head of sales.
Sneak preview: RegioGraph 2009's new startup dialog
The new RegioGraph 2009 greets you with a startup dialog after launching the application. This new feature allows you to achieve results more quickly.
RegioGraph 2009 training course – Ideal for both beginners and experienced users
The release of the new RegioGraph 2009 coincides with a new software training course concept. Course participants save time in gaining familiarity and master their daily tasks more quickly. Course instructor Nikolai Licata explains how.
Custom-tailored turnover planning for the door provider BAWO with RegioGraph and KapHoorn
The door supplier BAWO has been unlocking new possibilities through the implementation of RegioGraph in combination with the ERP solution "eEvolution" and the software "KapHoorn". The GfK GeoMarketing partner EXSO. is responsible for linking these various software products and adapting them to BAWO's specific needs.
Solar technology company ILIOTEC: Bright prospects with RegioGraph
The solar technology pioneer based in Regensburg, Germany, has boosted its sales success by geomarketing with RegioGraph. An interview with Sonja Vogel, who works with RegioGraph in Iliotec's strategic marketing division.
Meet GfK GeoMarketing experts on tour!
"Success through geomarketing: Increased efficiency for sales and marketing!" This is the theme that will be explored in the upcoming GfK GeoMarketing roadshow in May and June. Presentation venues include Berlin, Hamburg, Cologne, Frankfurt, Stuttgart and Munich.
Downloads & suggestions for further reading
News at www.gfk-geomarketing.com.
RegioGraph 2009 competition
Answer the questions about the contents of the new RegioGraph and get a chance to win a full version of RegioGraph Analysis 2009!
