GfK GeoMarketing
GfK GeoMarketing News 02/2008
Editorial
Greetings from Wolfram Scholz, Member of the Management Board, GfK GeoMarketing.
New at GfK GeoMarketing
Get the latest news on digital maps, market data and new business partners.
RegioGraph and DISTRICT update 2008: Geomarketing from within Excel und Word
The 2008 update for version 10 contains all you need for cutting-edge geomarketing: a map set of a European country of your choice, purchasing power data for Europe at the country and GfK regions levels and the new Microsoft Office 2007 Plug-In. These additions bring users up-to-date and enhance productivity!
GfK Purchasing Power By Age Group 2008 – Identify your market potential
Which German age group has the most money available for consumer spending? What are the optimal sites for new branch locations? GfK Purchasing Power By Age Group 2008 answers these and many other questions related to marketing, sales and expansion planning.
New 2008 map sets for Germany, Austria and Switzerland
The map sets for Germany, Austria and Switzerland have recently been updated, giving companies an ideal basis for planning in any – or all – of these three countries. Together the three map sets comprise more than 100 maps, all of which reflect this past year’s regional and administrative changes.
Tutorial: Import your data directly from Microsoft Office 2007
The new RegioGraph / DISTRICT 2008 update enables users to import their project worksheets, create presentations and edit regional sales and service networks from directly within the MS Office Suite applications via an integrated menu.
Sales territory planning at Vichy: Vitamin-boost with D-10!
We spoke with Stefan Mohrlang, sales controller at Vichy, about how his company uses the sales territory planning software DISTRICT as a rejuvenating force for sales territory planning in the cosmetics sector.
Streamlining a physicians’ insurance consulting network with DISTRICT
The Association of Financial Consultants for German Physicians (Deutsche Ärzte Finanz) has been using RegioGraph since 2002 and DISTRICT since 2005 for the visualization of company data, in addition to the planning and further development of service structures.
Retail location Vienna: Ready for EURO 2008 and much more
Nina Zimmermann, GfK GeoMarketing location expert in the Real Estate Consulting division, assesses Vienna as a retail location. Her message: Internal development versus decentralization.
Sales territory planning – theory and practice
The realities of the marketplace frequently demand that certain limiting factors be taken into account when planning sales territories. Companies ignore these issues at their peril. Michael Büttcher, location planning expert at GfK GeoMarketing, outlines the most important of these points.
The latest News at www.gfk-geomarketing.com
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GfK GeoMarketing at trade fairs
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Results of previous competition
Do you know the capabilities of the new RegioGraph 10? If you do, with a little luck you could have won a free copy of the software by participating in the contest advertized in our last issue!
