GfK GeoMarketing
GfK GeoMarketing Magazine 01/2011
Editorial
Wolfram Scholz, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Reaching customers: Geomarketing for retail
Customer proximity is always a decisive success factor, particularly in retail. This entails not just physical proximity, but also the perceived affinity generated through well-chos-en advertising messages and media.
RegioGraph 2011 is coming! Seventy-four years of geomarketing expertise packed into one software
The evolution is complete: RegioGraph 2011 will be unveiled at the CeBIT! The new version of the geomarketing software RegioGraph is a culmination of our decades of expertise in sales territory planning and the analysis of locations, markets and potential.
Calculate market potential in your catchment areas
The new "RegioGraph Strategy" allows you to evaluate the catchment areas of your locations according to demographic and socio-economic GfK data, down to the level of street segments.
Learn how to evaluate networks and locations directly on your PC!
Most of RegioGraph's functions are intuitive and can even be grasped by first-time users.
Ricoh uses RegioGraph to tap sales and service potential
Ricoh is a global leader in the provision of digital office communications and printing. In addition to its headquarters in Hannover, Ricoh Deutschland is active across Germany with 10 business & service centers and five sales offices
Camel Active: Successful expansion thanks to geomarketing
GfK GeoMarketing calculates a customized performance model for the lifestyle brand, Camel Active. This allows the company to evaluate existing stores and identify promising areas for new locations.
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