Editorial

Greetings from Wolfram Scholz, Member of the Management Board, GfK GeoMarketing.

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Briefly noted: News & dates 

Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.

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The perfect location and positioning with RegioGraph

For the past 19 years, RegioGraph has been delivering successful solutions for the full range of geographic challenges and tasks that face teh retail sector.

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Connect with customers using GfK Demographics

All companies that wish to reach specific consumer groups with their branch locations, business sites and advertising are faced with the allimportant "where" question.

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Searching for data: Table queries with RegioGraph

In addition to numerous geographic analysis options, RegioGraph allows you to query or select data directly from within the layer tables. Using a comprehensive set of formulae, you can perform  argeted filters of map objects based on user-specified criteria.

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Employee qualifications build company know-how

What's true of every software application is also true of RegioGraph: Only those who know how to use the program can obtain the maximum benefit. We asked Doris Steffen, head of GfK GeoMarketing's training and consulting division, about the key learning objectives in a RegioGraph course.

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Power tool manufacturer Fein: International sales planning with geomarketing

The power tool manufacturer C. & E. FEIN GmbH has long relied on geomarketing for the successful management of its markets. Geomarketing is particularly indispensable when it comes to sales  lanning, according to Klaus Wartlik, head of marketing and sales at C. & E. FEIN GmbH.

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Professional geomarketing for garden machinery

Steingrobe is a problem solver for garden owners. The garden machinery supplier based in the German federal state of North-Rhine Westphalia is known as a leader among many in the garden supply sector. Upon its 25-year anniversary, the company wanted to professionalize its marketing. The GfK GeoMarketing partner Laute + Partner helped Steingrobe implement a geomarketing approach.

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Downloads & suggestions for further reading

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