GfK GeoMarketing
GfK GeoMarketing News 01/2009
Editorial
Greetings from Wolfram Scholz, Member of the Management Board, GfK GeoMarketing.
New at GfK GeoMarketing
Get the latest news on digital maps, market data and new business partners.
RegioGraph 2009 – New release just around the corner!
We'll be presenting our brand-new geomarketing solution RegioGraph Planning at the CeBIT 2009 trade fair in Hannover, Germany. This product will replace the sales territory planning software DISTRICT. RegioGraph Analysis will replace the product previously referred to as RegioGraph. It's not just the names that are new...
More success for B2C companies: GfK Purchasing Power reveals turnover potential
After years of steady increases, purchasing power growth will stagnate amidst the economically turbulent climate of 2009. GfK purchasing power data is therefore more valuable than ever, allowing companies in the B2C sector to discover and actualize potential.
Tutorial: Bookmark map views
RegioGraph's bookmark feature can increase the speed and efficiency with which you use the software. In addition to various zoom and display options, the new RegioGraph allows you to bookmark map views for quick access later.
Top earners, singles, parents: Locate your key German target groups
Where in Germany are local marketing campaigns likely to produce the greatest response? The new GfK Demographics 2008 facilitates target group-oriented marketing.
RegioGraph for transportation logistics
RegioGraph is successfully used as a visualization instrument for the optimization and simulation of transport networks. A user report from V-Research and the Austria-based logistics company Gebrüder Weiss shows how.
Flexibility amidst a dynamic market: Festo AG uses RegioGraph to optimize external sales force
Festo, a supplier of pneumatic and electrical automation technology, uses RegioGraph to evaluate numerous external sales force variables: The company uses the RegioGraph add-on "VarioPlan" to create and optimize sales areas while preserving existing relationships with key customers.
New maps of Russia: An ideal basis for expansion planning
Russia’s numerous opportunities for growth make it an attractive option for companies looking to expand. GfK GeoMarketing's newly updated maps of this vast country provide a valuable basis for planning.
New at www.gfk-geomarketing.com
Free downloads, newsletter and training course dates.
Meet GfK GeoMarketing!
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
