GfK GeoMarketing
GfK GeoMarketing Magazine 02/2012
Editorial
by Dr. Eberhard Stegner, Managing director, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Determining what makes a good location
Everyone knows that the three most important criteria for the evaluation of retail real estate are "location, location, location", but what is it specifically that makes a good location? Instead of buzzwords and clichés, GfK GeoMarketing's real estate consulting experts offer detailed knowledge and concrete suggestions for location-related decisions, drawing on their decades of experience.
Study on retail in Europe - past trends and prognosis
GfK GeoMarketing recently completed an analysis of Europe's retail scene. Undertaken on behalf of the European Shopping Centre Trust (ESCT), the study was presented at the ICSC European Conference in Berlin on April 18-20.
Tutorial: Link data across multiple map layers
After importing your data into RegioGraph (such as point-based customer locations), you can link this information with any number of other map layers. You can add values related to turnover, customer groups, delivery volumes and so on for as many other regional levels as you'd like.
New definition of "core retail real estate"
Despite the fact that so-called "core" retail estate is highly regarded by investors, this form of investment currently does not offer the optimum level of security or a sufficient number of suitable real estate objects. Manuel Jahn, GfK retail real estate expert, consequently argues for a new definition. An excerpt from his recently published white paper.
New retail trends require hybrid thinking
Shopping in times of abundance is about satisfying wants rather than needs. This type of shopping is therefore a kind of recreational activity, hobby and social experience. Retail and industry must think in concert in order to ensure an effective interface between product and customer.
"Shopping center developers cannot afford to ignore the consumer trend toward shopping as an event."
Interview with Neil Mitchenall, chairman of European Shopping Centre Trust.
