GfK GeoMarketing
GfK GeoMarketing Magazine 04/2011
Editorial
Dr. Eberhard Stegner, Managing director, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Geomarketing: Postcodes comprise indispensable basis of planning
Companies increasingly recognize the advantages of geographic analyses and their contributions to successful business planning. Postcode maps play a particularly important role in this regard. Good maps bring greater transparency and confidence to sales, marketing and controlling endeavors.
Expansion planning: Data on potential provides orientation amidst unfamiliar territory
A reliable basis of planning is a prerequisite for successful expansion and the sustainable operation of branches both domestically and abroad. Regional market data comprises an indispensable basis of planning and analysis for sales and expansion endeavors. It's essential that this data be up-to-date and offer high-quality, gapless coverage.
Automatically updating the cartographic basis in RegioGraph
The previously time-consuming process of updating the cartographic basis can now be completed at the click of a button in RegioGraph 2011. It's therefore quick and easy to automatically update the boundary status of existing project files while preserving all settings and completed analyses. This new feature saves time and enhances productivity.
Mapping the place-based component of insurance risks
CRESTA is a non-profit organization founded in 1977 by representatives of the re-insurance branch in order to establish an industry standard for the exchange of place-based information. GfK GeoMarketing has been the official map supplier of the digital maps of the worldwide CRESTA zones since 2001. Interview with Christina Schlenther (Swiss Re).
CargoLine manages Europe-wide logistics network with RegioGraph
CargoLine is a successful company group that provides standardized, systematized cargo transport and logistics services in Germany and Europe, with around 70 partners throughout these regions. The company has been using RegioGraph and digital maps since 1993. Interview with Christoph Müller, head of the Europe co-ordination division.
Creating a wind-storm model for Europe based on GfK maps and data
RMS is a globally leading provider of catastrophe risk management solutions. Based on GfK GeoMarketing's maps and market data for Europa, the specialists in risk modeling developed a wind storm model for Europe. Interview with RMS´ senior risk modelers Tina Thomson and Barbara Page.
