Europe-wide success: New maps and GfK Purchasing Power Europe
Our newly released Europe-wide GfK purchasing power data and digital maps are essential tools for realizing your potential in European markets. Analyze your regional market potential and plan boundary-crossing sales territories. As an added bonus, a free copy of the geomarketing software application RegioGraph comes with every order of the complete European data or map set... more
For more info, contact Nicole Lahr at +49 (0)7251 9295160.
Film tutorial
Automatically rename sales or service territories in DISTRICT 10!
DISTRICT gives you the ability to easily assign names to your created sales or service territories. Learn how to rename your territories - for example, according to size or the most central location... more
New business market dataset bundled with RegioGraph 10
The geomarketing software application RegioGraph allows you to quickly and easily analyze your customer, market and company data on insight-generating digital maps. Ideal enhancements to your internal customer data include region-specific data on potential, such as the new business-to-business dataset, GfK Profile and Distribution of Businesses. This valuable dataset is now offered bundled with RegioGraph at an unbeatable price.
RegioGraph & GfK Profile and Distribution of Businesses
The "GfK Profile and Distribution of Businesses" dataset provides region-specific information on market potential according to business branch. This allows you to immediately identify the most attractive areas in Germany for 14 business branches. Newly updated to reflect the 2008 status, this dataset is an ideal enhancement for your business-to-business analyses and plans.
Take advantage of this offer and order the "GfK Profile and Distribution of Businesses" dataset for German counties along with RegioGraph 10 for the unbeatable price of €1,498. This offer ends December 15, 2008.
For more info, please contact Oliver Giehsel at +49 (0)7251 9295165.
Market data
GfK Roper Consumer Styles: Your target groups at a glance
The newly available GfK Roper Consumer Styles 2008 dataset provides data for 2.5 million street segments in Germany. Classify your target groups according to their values and consumer behavior... more
Sales territory planning 2009: Profit from our experts' experience
Get a head start on planning your sales territory structure for 2009! A well balanced and constructed sales territory structure ensures optimal customer service, leading to a more complete actualization of your turnover potential. Our accomplished consultants offer expert knowledge and many years of experience, supporting you from the initial planning and analysis phase all the way to the implementation stage... more
For more info, please contact Doris Steffen at +49 (0)7251 9295180.
Software training courses
Software training courses - offered at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!
Book a place...
Project consultancy: Achieve sustainable real estate development
GfK GeoMarketing supports project developers of all types throughout all stages of the real estate development process. Our consultancy services include feasibility studies, real estate usage concepts, competition and potential analyses, urban development strategies, impact analyses and compatibility studies... more
For more info, please contact Udo Radtke at +49 (0)40 22711230.
Trade fairs
Trade fairs and conventions in October and November
- Pharma Sales Force, Berlin - October 20-23
- CRM-expo, Nuremberg - November 5-6 - hall 10, stand C46
- Mapic, Cannes - November 19-21
Download: GfK Purchasing Power for Frozen Foods and Ice Cream
The newly available "GfK Purchasing Power for Retail Product Lines 2008" dataset offers detailed data on turnover potential for 64 retail product lines. Thanks to new and even more precise information, this new release offers data on 7 additional product lines, including frozen foods and ice cream. Download an overview map of the dataset for free:
Download the free map here
(~740 KB).
The "GfK Purchasing Power for Retail Product Lines, 2008" dataset provides detailed data on 64 products lines in Germany at the level of municipalities and five-digit postcodes. For your microgeographic analyses, you can obtain product line-specific purchasing power data at the level of 2.5 million street segments... more
For more info, please contact Alexandra Deutsch at +49 7251 9295170.
For questions related to GfK GeoMarketing e-News, please contact:
Cornelia Lichtner
Marketing
GfK GeoMarketing
c.lichtner@gfk-geomarketing.com
Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
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